Joe Aliotti's History
Joe started his career in Farmer Markets as a vendor himself. He has been in the fresh food business for many years and he takes pride in his relationships with his fruit and vegetable vendors.
He has designed his Farmer Markets to fit within each community and to be gathering places for people to shop, have fun and see friends along the way.
He has designed his Farmer Markets to fit within each community and to be gathering places for people to shop, have fun and see friends along the way.
Late 1990's: Joe was a fresh fish vendor at the downtown Monterey farmer market for 16 years, which is where he met and established relationships with many of his fruit and vegetable vendors. He also had booths at Live Oak and Walnut Creek Farmer Markets for 5 years each.
1999 - 2002: Joe opened the Fish Peddler Fresh Fish Market and Deli in Watsonville, CA.
2002: CHAMP Farmer’s Marketplace opens in Downtown Salinas. Over course of next 10 years, CHAMP operates markets for the city of Salinas, Salinas Union and Toro Park School Districts, Northridge Mall & Boronda Square Shopping Center, Cities of Seaside, Gonzales and Hercules.
2013: CHAMP begins to operate a Farmer Market in San Jose; CHAMP begins to operate Farmer Markets in Almaden / Via Valiente Plaza Shopping Center
2019: Cambrian Park Plaza Farmer Market opens.
2019: Princeton Plaza Mall Farmer Market opens.
2019: CHAMP launches website.
2020 - 2021: CHAMP adapts to the COVID 19 pandemic.
2023: CHAMP continues to offer high quality, farm fresh produce, plants and other products.
1999 - 2002: Joe opened the Fish Peddler Fresh Fish Market and Deli in Watsonville, CA.
2002: CHAMP Farmer’s Marketplace opens in Downtown Salinas. Over course of next 10 years, CHAMP operates markets for the city of Salinas, Salinas Union and Toro Park School Districts, Northridge Mall & Boronda Square Shopping Center, Cities of Seaside, Gonzales and Hercules.
2013: CHAMP begins to operate a Farmer Market in San Jose; CHAMP begins to operate Farmer Markets in Almaden / Via Valiente Plaza Shopping Center
2019: Cambrian Park Plaza Farmer Market opens.
2019: Princeton Plaza Mall Farmer Market opens.
2019: CHAMP launches website.
2020 - 2021: CHAMP adapts to the COVID 19 pandemic.
2023: CHAMP continues to offer high quality, farm fresh produce, plants and other products.